The Biggest Events & Moments
We will have nearly 40% of the industry’s most anticipated big, live events in 2026. “Legendary February” will feature the Super Bowl, Winter Olympics and NBA All-Star Weekend. And in the summer, Telemundo and Peacock will be the Spanish language home to the FIFA World Cup. Other big moments in 2025-26 include the return of the NBA and WNBA, BravoCon, Sunday Night Football’s 20th season, Ryder Cup, Macy’s Thanksgiving Day Parade, The Kentucky Derby, and Live from the Red Carpet.
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Massive, Ad-Supported Scale
In 2026, we will reach 286M P2+ each month with 95% of that programming ad supported, and 99% of those ads will be viewed to completion.
The Power of Live
70% of NBC’s content is live, across sports, news, and entertainment, while Peacock will have more than 7,500 hours of live sports content slated for 2026 - this live programming delivers 21% more engagement compared to non-live content.
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Reaching the Audiences that Matter to You
We continue to invest in our One Platform technology and data to deliver the audiences that matter to you across Streaming, DDL and One Platform Total Audience.
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